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    Book Bio

    From AlexBrownRacing

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    Here is my bio for the book: Greatness and Goodness: Barbaro and his Legacy.

    Alex Brown, author of Greatness and Goodness: Barbaro and his Legacy, has had a career in horse racing spanning twenty five years. Alex started his career in his native U.K., moving to the United States in 1987. Since that time Alex has worked as an exercise rider and assistant trainer, for leading trainers including Steve Asmussen, Michael Dickinson and Barclay Tagg.

    Along the way Alex completed his MBA from the University of Delaware in the early 1990s. He then went to work at the University of Delaware, and the University of Pennsylvania’s Wharton School, while maintaining his ties to the horse racing industry. His academic focus included pioneering work in social media; when Alex taught his first Internet Marketing class at the University of Delaware in 1997, there was only one other similar class being taught anywhere in the world. Alex was a sought after speaker at National conferences, including the Graduate Management Admissions Council’s annual meeting, NAFSA, and American Marketing Association. He also taught in the Professional Development Program for the MBA Admissions industry for several years.

    Alex combined his interests in social media and horse racing when he established the timwoolleyracing.com blog in 2004. This site became a “go to” resource on the internet for following Barbaro’s progress at New Bolton Center. Alex maintained the site while Barbaro was fighting for his life, and then for three years afterwards while he traveled North America, by racetracks, to do additional research for his book.

    Greatness and Goodness: Barbaro and his Legacy is a thorough narrative of Barbaro’s life. It also examines whether Barbaro was a truly great racehorse, why he was so inspirational, and some of the outcomes that Barbaro has inspired. These outcomes include a heightened need for more research into the disease of laminitis, the end of horse slaughter, and the appropriate retirement of racehorses. The book is a result of more than 100 interviews, and includes more than 150 photographs.

    This is Alex Brown’s first book. Alex has written several papers and articles, and also helps cover the Triple Crown series for the New York Times.

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